Why Can’t We Sell Charity Like We Sell Perfume?

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If we talk about making a difference then charity and donations go a long way, even though we are among the leading donating nations around the world but still more needs to be done. Almost 65% of every household with less than $100,000 income in the U.S donate to various non-profit organizations but there is no reason to believe that this number cannot be increased. Let us focus on these organizations for once, for many years we have been blaming each other for not making donations but it is quite interesting to see that many people have problems with almost every organization. Now there has to be some problems in these organizations that hesitates the donating individuals.

So why cannot we sell charity like we sell perfume? This would eventually make things look good, even if these organizations cannot get rid of all the evils inside their organization they would still make things look good and attract more donations. The problem is that most people who have tons of bucks prefer to double their profits while investing in some dynamic movie or video game, when asked to donate they have a very convenient answer that they do not trust any of the non-profit organizations. So what are these organizations doing to gain their trust? Well nothing really maybe because they think that no matter how hard they try to earn the trust they will never be satisfied.

There is a serious need to sell charity like any popular brand; this is perhaps the only way to increase the number the number of donations. Many of the famous celebrities need to shake hands with various charities because if their fundraisers don’t go up to the expected profit then those organizations would lose more trust of its current donation makers. Now the biggest fear that every non-profit organizations have is the for-profit organizations that have a special treat for all its investors and are allowed to pay some financial profit to the investors.

Because of these organizations the non-profit organizations are going through some serious problems and have to step up their game. So now the need to create an attractive campaign is more than ever, the people who understand the impact of these nonprofit organizations always stand by them. There are many renowned non-profit firms that are making a huge impact in all fields of life; some are working for the education of all the children while others are busy in research to cure all the dreadful diseases.

The time is now and if we all unite together and show a little faith in all these non-profit organizations, then this world can be a better place to live in. But these charities also have to play their part and show us that how much they want to make an impact in their respective charity. Nothing is possible without trust and it works both ways, but we have to make sure to find the right people who are as determined to change the world as you are.

Some of my favorite charity organizations:

Big Brothers Big Sisters of America (BBSSA) is the oldest and largest youth mentoring organization in the United States,

Mater prize Home. All funds raised from the Mater Prize Home Lottery go directly to supporting patient care and research at Mater hospitals and the Mater Medical Research Institute,

Canines for Disabled Kids (CDK) is a relatively new charity, having begun only in 1998. This organization provides assistance dogs to children under age 12 who are autistic or have hearing or physical disabilities.


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