This past year many companies went out of their way to create advertising that not only sold their products well, but were creative and captivated your senses. There is always fierce competition to make your product stand out above all others, and advertisements have become more creative than ever before. Take a look at some of the most creative campaigns of 2012.
The first business is Burt’s Bees. They sell beauty and skin care products. Burt’s Bees went out of their way this year to change the way a billboard is viewed. Unlike most companies, they made their billboard interactive with their potential customers. They did this by creating the top layer of their billboard out of thousands of coupons. These coupons showed a woman’s face before using Burt’s Bees Intense Hydration cream. As the coupons were taken by individuals walking down the street, a new image gradually appeared. This was an image of the same woman, looking radiant after using Burt’s Bees Intense Hydration cream.
Cow and Gate is another company that created an advertisement that enthralled consumers. They sell baby food and formula. The commercial begins with toddlers running into a room with thousands of dollar of musical equipment. Once they are in the room they begin to turn on the instruments and play them badly. Some toddlers even drop the instruments or stick drum sticks into them. Throughout the commercial more children enter the room and grab instruments, eventually the children are able to play a song. This is when the logo for Cow and Gate come up and a woman says “feed their personalities.” This phrase signifies the whole advertisement. They all are so innocent and are having a good time, being who they are. As parents, the goal is to help your child develop and become who they are. This advertisement can connect with parents on that level.
Google also produced a creative advertisement in 2012. The advertisement was for their new product, the Chromebook. The Chromebook is a $249 laptop that is durable and a great laptop for many different uses. The commercial, like most of Google’s past advertisements, focuses not on the product, but on individuals using the product. They hope that this will help potential customers relate to the families in the commercial and entice them to buy the product. Although this is not much different from Google’s other advertisements, it is different than the industry standard.
These three companies all took a different approach to marketing. They have each gone above and beyond the industry standard to create unique, memorable advertisements that changed the way people look at their products. Other companies should be looking at these as inspiration, and next year there are expected to be more creative advertisements than ever before, static clings from smartpress.com has potential to be one of those companies.