Digital Revolution – a Boon or a Curse?
Today, corrugated cardboard packaging is a multi-billion dollar industry and its product line is used to protect about 75% of goods while shipping and manhandling; it clearly indicates that corrugated boxes are the most widely used forms of packaging during transit.
However, the rapid advancement in digital technology is set to drastically change the landscape of retail businesses and transform the corrugated packaging industry entirely. The digital revolution has made it inevitable for packaging companies or manufacturers to innovate and invest in the cutting-edge technologies available out there to maintain their number one position in the retail industry.
It is now high time for packaging designers to get command over multi-media, graphic design and latest printing technologies. Or else the competitors will leave them in the lurch. Today, brand owners demand for interactive prints that can work as a marketing arsenal for their products while in the store. And hence, corrugated packaging has evolved dramatically from plain brown boxes for transporting products into an advance on-shelf silent salesman.
Where the Future Lies
The continuous demand of interactive and multi-media packaging designs from brand owners will drive the corrugated packaging industry in coming years. New marketing techniques will be introduced to attract customers. Corrugated boxes’ flat surfaces make them perfect for printing QR codes and Smartphone apps.
It will be irresistible for corrugated packaging manufacturers to partner with digital print specialists and develop the most effective and precise technologies that can meet the demand of savvy consumers.
The U.S corrugated packaging industry has proved their potential by investing in advance digital printing technologies and continuously bringing award-winning shelf-ready packaging (SRP) to the market. Big brands like Coca Cola, Nike and McDonald are leveraging the power of packaging to promote new products and retain consumers by bringing ‘wow’ factor to their buying experience.
Product packaging is now a part of promotions aimed at boosting sales, enhancing brand recognition and winning consumers’ trust. The development of interactive and multi-media packaging designs can help brands obtain greater consumer loyalty as well.
They were, they are, they will be the most viable packaging solution
The corrugated packaging industry U.S is preparing the foundations needed to leverage the future innovation of the packaging world. Moreover, the interactive technologies are easily available, which has further reduced the cost of intelligent corrugated packaging solutions.
Corrugated containers are durable, cost-effective, recyclable, and are easy to tailor-made as per requirements. These are the characteristics that make them the first bulk carrier of choice after retail stores started to populate shelves round the clock.
In 2012, 91% of corrugated containers used in the U.S were sent to the recycling process and were reused. Thus, they are not just economically viable, but also an environment-friendly packaging solution.
Digital technology provides the corrugated packaging industry with a great opportunity to incorporate interactive packaging designs and hold its top position in the packaging world. Perhaps it is the biggest opportunity to the corrugated industry since the origin of the box makers back in ‘60s and ‘70s.
Today, corrugated packaging has been evolved into a three-in-one solution that protects, advertises and even sells products. The packaging companies must continue looking forward and adopt new digital technologies if they want to stand at the forefront of retail packaging.
Author Bio: Simon Hopes is a gadget expert, a tech-geek and a web content writer. He has earlier worked with one of the leading packaging companies in the U.S as a QA (Quality Administrator).